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Let's start at the beginning. Guerrilla Marketing is a term coined by master marketer, Jay Conrad Levinson. His Guerrilla Marketing series includes 55 books in 42 languages. With over 15 million copies sold, this is the bestselling marketing book series of all time. Guerrilla Marketing is famous for 100 cost-effective marketing tools and techniques. The concept includes using time, energy, imagination, and information to reduce the costs and increase the impact of marketing. Are you new to Guerrilla Marketing? Check out Guerrilla Marketing - The Small Business Marketing Solution for a brief introduction.